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Illustration for an explainer video: A smiling person sits at a desk with a red lamp and stacked papers, while large green letters "aat" stand out behind them on a light blue background.
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ANIMATED VIDEO CASE STUDY

A smiling, stylized man with a blue backpack stands in front of large, partially visible letters "aat" on a green background, capturing the friendly vibe of an explainer video.
Illustration of a smiling person walking with a blue-green backpack, as seen in an explainer video, set against the partially visible letters "aat" in large, light gray font.
VIDEO OBJECTIVE

AAT Animated Explainer Video: Capturing Career Progression

ANIMATED VIDEO SERVICE
Introduction
A hand-drawn illustration of a smiling person driving a car, perfect for an explainer video, with a traffic light showing red and a signpost in the background. Large text in white reads "HAND DRAWN.

The Association of Taxation Technicians (ATT) commissioned us to create an engaging explainer video that highlights the training journey and timing process for one of their trainee accountants. The video aimed to visually represent the path of career progression within ATT.

DEVELOPING THE SCRIPT

Inspired by the theme of ‘moving forward,’ our team crafted a compelling script centered around a character who remains at the forefront throughout the animation. As the narrative unfolds, the environment around the character evolves, symbolizing his career growth and advancement within ATT.

EXPLAINER VIDEO SERVICES
A clipboard holds a printed page with typed text welcoming new team members to AAT, highlighting their role in a leading professional accounting body—much like an explainer video emphasizes the positive impact they’ll make.
THE SCRIPT
A diverse group of illustrated people stands together in the top half of the image, evoking the vibrant style often seen in an explainer video, with a textured light gray background filling the lower half.
character animation

To visually convey the idea of progression, we employed dynamic motion design, creatively illustrating the transition from one stage to the next. This approach not only highlighted the character’s journey but also underscored the concept of steady advancement within the ATT framework.

Animation Styles
A sketch for an explainer video shows a person with a visible brain, a smartphone displaying “Calling AAT…”, a network labeled “OPPORTUNITIES,” and a smiling stick figure, all linked by dashed lines on a green background.
HAND-DRAWN ANIMATION

This project is a testament to stg-explainernz-stageexpnz.kinsta.cloud’s expertise in hand-drawn animation. We worked closely with ATT to develop a strong visual concept, refined character designs, and an intricately detailed storyboard, ensuring that every frame resonated with the narrative’s intent.

Hand Drawn Animation
Cartoon of a person sitting at a desk with a laptop, lamp, and books, with the large word “STORYBOARD” in white behind them on a textured beige background—perfect for illustrating an explainer video creation process.
A cartoon person sits at a desk with a laptop, books, and a lamp, working on an explainer video storyboard. The word "STORYBOARD" is written in large letters behind them, set against a textured parchment paper background.
A hand-drawn collage for an explainer video shows people studying, a large “aat” logo, students celebrating, a person at a desk, a graduate with a phone, and signs symbolizing learning and achievement pathways.
MAPPING OUT THE VIDEO: STORYBOARD
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Before diving into the animation process, we meticulously storyboarded the entire video. Given our commitment to hand-drawn artistry, we focused on perfecting the design, ensuring that the final animation would be both seamless and visually captivating.

2D ANIMATION

FINAL VIDEO

The completed animation takes viewers on an immersive journey, perfectly aligning with ATT’s message of professional growth and development. Watch the finished video below to see how we brought this concept to life.

The completed animation takes viewers on an immersive journey, perfectly aligning with ATT’s message of professional growth and development. Watch the finished video below to see how we brought this concept to life.

FINAL VIDEO

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CLIENT
Response

“Explainify delivered a stunning hand-drawn animation for our organization. The video was thoughtfully crafted, and the team genuinely listened to our needs. Collaborating with them was a truly refreshing experience.”

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explainer video production

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